Rockwall, TX (November 24, 2025) – December in Rockwall has always carried its own kind of magic—lights on the Square, familiar traditions, and neighbors greeting neighbors as they shop and celebrate. But here in Rockwall, the spirit of the season is defined by something deeper: unity. Giving. Connection. And a commitment to lifting up the people who make this community extraordinary.
That spirit will once again take center stage at the Rockwall Area Chamber of Commerce’s First Annual December Unity Luncheon & Nonprofit Expo on December 10th—an event that shines a spotlight on the organizations, volunteers, and everyday champions strengthening Rockwall County in powerful and meaningful ways.
A Spotlight on Service
The Nonprofit Expo transforms our luncheon into a dynamic, mission-driven marketplace of impact. Attendees meet the organizations providing essential services—from food security and senior support to mental health, youth development, crisis assistance, education, and more.
Each booth represents a mission. Each mission represents a need. And together, they represent a community that refuses to let anyone fall through the cracks.
Honoring the Nonprofit of the Year
Among the most meaningful moments is the presentation of the Rockwall Area Chamber’s Nonprofit of the Year Award—a recognition honoring an organization that goes above and beyond in service, collaboration, and innovation.
This award is more than a symbol—it is a reminder of what Rockwall values: compassion, leadership, and the quiet, consistent work that improves lives every single day.
The Business Case for Community Giving
Supporting nonprofits isn’t just good for the heart—it’s good for the local economy. A strong nonprofit sector increases workforce stability, enhances quality of life, and makes Rockwall a highly desirable place to live and do business.
Here are a few data points that highlight why giving back is a smart investment:
- Every $100 spent at a local business generates approximately $68 back into the local economy, compared to about $43 when spent at a national chain.
- Small businesses donate an average of 250% more to local nonprofits and community causes than large companies, making “shop local” truly community-powered.
- Communities with strong nonprofit-business partnerships see higher employee retention, as workers value employers who support community involvement and volunteerism.
- Nearly 70% of consumers say they prefer to buy from businesses that actively support local causes, meaning giving back directly enhances economic competitiveness.
In Rockwall, our local businesses are some of the biggest champions of our nonprofit community—and the holiday season is the perfect time to support them in return.
Supporting Local This Holiday Season
When you shop at locally owned businesses, you aren’t just purchasing holiday gifts—you’re strengthening the same businesses that fund scholarships, sponsor youth programs, boost city events, and support the nonprofits we honor at this luncheon.
Your choice to shop local extends the spirit of giving to the very backbone of Rockwall’s economy.
Volunteering: A Gift That Costs Nothing and Changes Everything
December is a season of generosity, and giving your time can be just as impactful as giving financially. The Chamber encourages residents and businesses alike to:
- Volunteer as a team-building activity
- Adopt a family or support a holiday drive
- Serve at food pantries or senior organizations
- Offer professional skills to nonprofits in need
- Encourage coworkers and employees to get involved
Time, talent, and compassion create ripple effects that last well beyond the holiday season.
Celebrating Unity All Year Long
The Unity Luncheon is more than an event—it’s a reminder of what makes Rockwall special. Our nonprofits, businesses, volunteers, and neighbors all contribute to a community that truly lives its values. We are a community that cares, gives and believes in unity.
And that is something worth celebrating—this month and every month.
Rockwall is at its best when we work together. Our nonprofits, our business community, and our residents all play a role in building a place where people feel supported, connected, and cared for. It all starts here- with your local 5 Star Chamber of Commerce. The Unity Luncheon is a reflection of who we are—a community that shows up, gives generously, and believes in the power of working together.
By Darby Nielsen, President & CEO, Rockwall Area Chamber of Commerce
The Season of Giving: Unity Luncheon & Nonprofit Expo Celebrate Community, Compassion, & Local Support added by Melanie M on
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