What does it mean to be True Blue?

Businesses that achieve True Blue status deliver quality goods and exceptional service, while demonstrating a strong commitment to their employees and to the community.

Whether they are start-up companies, mid-sized businesses or corporate giants, True Blue Businesses adhere to high ethical standards. They are pro-active and engaged, fair-minded and responsive.

 Put simply, True Blue Businesses are companies that Dallas-Fort Worth can count on.

True Blue Businesses are approved based on information obtained through comprehensive interviews and research. The evaluation process involves input from management, employees, and customers to determine a company’s ability to consistently demonstrate the following:

HONESTY & INTEGRITY

…in day-to-day dealings with customers

Do they deliver what they promise? Are they truthful and fair?

Do they have their customers’ best interests at heart?

…in the marketing of their goods and services

Are they accurate and truthful in their marketing message?

…in the management of their employees

Do they strive for quick resolution to conflicts and grievances?

Are employees considered to be a valuable asset?

…in their interactions with the community

Are they good community partners?

RESPONSIVENESS

…in resolving customer complaints

Are they quick, decisive, and fair?

…in handling employee matters

Are there open lines of communication?

Are problems resolved fairly and effectively?

…in adapting to changing market conditions

Do they recognize and react as needed?

Do they continually strive to add value to their products and services?

GOODWILL

…toward customers

Are they friendly, helpful and courteous? Do they show appreciation for their customers?

…toward employees

Are they supportive and appreciative of their employees? Do they have an “attitude of gratitude” for their employees?

…toward the community

Does the business or its people support or participate in community service, outreach or related activities?