Park Place unveils seventh generation Porsche 911

Park Place Porsche Seventh-Generation Porsche 911

Park Place Porsche recently unveiled the new, seventh generation 2012 Porsche 911 Carrera and Carrera S.

The dealership’s Lemmon Avenue showroom and service garage were turned into a contemporary entertainment palace with modern lounge seating, a cigar den and multiple bars with liquid libations including a signature Stolichynaya Vodka, Hendrick’s Gin & Milagro Tequila cocktails, as well as a Balvennie & Glenfiddich Single-Malt Scotch tasting.

More than 900 guests eagerly surveyed the boldly redesigned sports car while tasting delicacies from Dallas’ favorite food trucks, including Nammi, The Butcher’s Son, So-Cal Tacos, Ruthie’s Rolling Café, and Trailercakes.

Park Place Porsche 911“Whether this will be a customer’s first 911 or just their latest Porsche, it’s going to be an incredibly exhilarating driving and ownership experience,” said Ken Schnitzer, chairman of Park Place Dealerships. “The 911 Carrera and Carrera S are perfect for drivers who want a true benchmark-setting sports car that they can put through its paces while still enjoying driving it all week long. It’s not just for show or weekend drives.”

For 2012, the 911 has been completely redesigned from the ground up. The new model preserves the classic 911 lines, yet Porsche designers revisited every inch for advances in power and fuel economy. While enthusiasts will recognize the 2012 911 Carrera at a glance, 90-percent of its components are either new or fundamentally revised. Its sleek and stretched silhouette, pulse-pounding contours and precisely designed features signal its rich heritage from every viewing angle. Longer, lower, wider, 100 pouinds lighter, faster and more efficient than previous models, the new 911 is the perfect blend of modern design, intelligent engineering and performance DNA.

Park Place Porsche
(From left) Park Place Porsche General Manager Patrick Huston; Steve Krysil, Regional Manager, Porsche Cars North America; Dave Kurtz, Vice President of Sales, Porsche Cars North America; and Ken Schnitzer, Chairman, Park Place Dealerships. Photos by Rhiannon Lee.

In addition to aesthetic improvements, both new models offer significant performance enhancements. The 2012 911 Carrera is equipped with a new, 350-horsepower, 3.4-liter boxer engine, while the Carrera S features a 400-horsepower, 3.8-liter boxer engine—a 15hp improvement over its predecessor. The 911 Carrera with Porsche Doppelkupplung (PDK) accelerates from zero to 60 in 4.4 seconds, while the Carrera S sprints from zero to 60 in a mere 4.1 seconds. That time is reduced even further to 3.9 seconds when equipped with the Sports Chrono Package Plus. Top track speeds for the 911 Carrera and Carrera S are 179 and 188 mph, respectively.

As with every generation, the new 911 Carrera continues to raise the bar in both performance and efficiency. This is achieved through systems such as the Automatic Start/Stop function, engine and transmission thermal management, electrical system recuperation, the world’s first seven-speed manual transmission and—in conjunction with PDK—the ability to ‘sail’ or coast. The new electro-mechanical power steering offers the typical Porsche precision and helps to increase efficiency and reduce fuel consumption.

Park Place Porsche 911The new 911 Carrera Coupe will have a base MSRP of $82,100, and the 911 Carrera S Coupe will start at $96,400 (excluding destination fees).

Celebrating 25 years of “Experts in Excellence,” Park Place Dealerships was founded in 1987 by Ken Schnitzer. Today Park Place Dealerships operates 16 full-service dealerships representing Bentley, Jaguar, Lexus, Lotus, Maserati, McLaren, Mercedes-Benz, Porsche, smart, Volvo and Rolls-Royce. In addition, the dealership group includes two Park Place Bodywerks locations.

For more information about Park Place Dealerships, visit

Story by David Alvey. Photos by Rhiannon Lee.

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