(ROCKWALL, TX – March 21, 2016) The Rockwall Area Chamber of Commerce and Visitors Center, the community’s largest membership-based business advocacy organization focusing on education, economic development, tourism and quality of living, announced today the new role of Darby Burkey as Vice President of Partnership Engagement overseeing marketing communications, events, sales and business development.
Burkey joined the Chamber in July 2014 as Director of Marketing. In her short time with The Chamber, Burkey has helped contribute to unprecedented company growth and membership engagement. In 2015, the Chamber staff:
- Set a new record for the best revenue in 2015, beating the previous year record.
- Achieved record attendance, participation and partner engagement in 4 of the 5 key sponsored events, the highest ever for The Chamber.
- Reached 23 percent year over year growth in total membership retention and 36 percent year over year growth for new partner dues revenues.
She has also been instrumental in the development and implementation of the Sponsorship package as a part of annual partnership dues, earning positive recognition and engagement by Chamber investors.
As Vice President of Partnership Engagement, Burkey will continue to be responsible for the Chamber & Visitors Center marketing and communication strategy and sales-related functions, including sales engineering. She is responsible for the website and partnership directory and buyers guide, as well as overseeing the weekly and monthly partner communications.
In announcing the promotion, Chamber President Dana K Macalik, IOM issued this announcement: “It is my extreme pleasure to announce that Darby Burkey is being promoted to Vice President of Partner Engagement. Since joining the Chamber, Darby has made numerous positive changes within the organization, including improving the Events & Promotional aspects for our partners offering better recognition and community exposure. The revised and improved sponsorship and marketing programs have helped to support the sales organization designed to fuel growth for the foreseeable future. While there will always be new challenges to overcome, I am thrilled with the progress she has made and our recent financial results speak to those accomplishments.”
“Darby’s collaborative leadership has led to a new Chamber-wide marketing engagement function, featuring better training, tools and accountability. This approach has quickly improved and identified new revenue streams based on innovative approaches while offering a better promotional approach to our members. Darby is also exploring new partnerships that can help us expand our marketing and networking opportunities,” said Donna Roland, Vice President, Operations.
Darby has 15 years of small business experience where she was responsible for Marketing & Sales and Event Management that prepares her well for her new multifaceted role. Darby is a graduate of University of North Texas where she received a Bachelor of Business degree in Marketing and Management.
Please join the Chamber in congratulating Darby on this new role.
Submitted by the Rockwall Area Chamber of Commerce.
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