ROCKWALL, TX – January 26, 2021- This week, Ascent Protein announced a $22,000 donation to Patriot PAWS, a non-profit service organization dedicated to training service dogs to support veterans in their emotional and physical recovery. Ascent is a family-owned company based in Denver, Colorado that is well-known in the fitness and sports industry for producing clean, made-in-America protein and pre-workout products.
For the second year in a row, Ascent partnered with Carolina Panthers running back and Colorado native, Christian McCaffrey, to launch a special give-back Veterans Day campaign pledging to donate 20% of Ascent profits to Patriot PAWS. Ascent also gave Limited Edition Veterans Day Blender Bottles to customers who made a purchase in support of the campaign.
Christian McCaffrey and his charity arm, the Christian McCaffrey Foundation generated buzz for the promotion when he personally announced it on his social media channels. McCaffrey is an official partner with Ascent, and one of the most recent professional athletes to join Team Ascent.
“We are honored to support Patriot PAWS for the second year as their programs continue to make a positive impact on the lives of veterans,” said Paul Vraciu, General Manager of Ascent. “We believe it is deeply important to give back to U.S. Veterans and we are thrilled to watch our contribution and engagement with this promotion continue to increase each year.”
In 2019, Ascent and McCaffrey raised $14,000 to support the training of a new Patriot PAWS puppy to help support veterans with their physical and emotional recovery and the puppy will be a great service dog for a vet in need. The puppy was named ‘Christian’ after McCaffrey.
“We are extremely grateful that Ascent Protein and their amazing customers have joined together to make this generous donation possible again this year,” said Lori Stevens, Executive Director and Founder of Patriot PAWS Service Dogs. “Together, with friends like Ascent Protein, we will continue to train and place these amazing, life-changing animals with the 50 disabled veterans waiting for a Patriot PAWS Service Dog.”
It’s been proven time and time again that service dogs improve the lives of veterans. Patriot PAWS was founded in 2006 by professional dog trainer Lori Stevens. The organization’s Rockwall, TX campus houses and trains up to 35 dogs at a time with an additional 40-50 dogs trained at other locations. Despite the challenges in 2020, due to the pandemic, they placed 24 service dogs with veterans in need—aiding in their transition from military to civilian life.
Ascent Native Fuel® is the benchmark in protein purity and is The Official Sponsor of Hard Work®. Ascent uses zero artificial ingredients and helps to naturally improve athletic performance. Aligning with the admirable qualities in the athletes that Ascent serves — going that extra mile, completing an extra set and never backing down from a challenge – Ascent pushes for high-quality results, knowing they do not come without hard work. For more information, visit www.ascentprotein.com
The mission of Patriot PAWS is to train and provide service dogs of the highest quality at no cost to disabled American veterans and others with mobile disabilities and post-traumatic stress disorder (PTSD) in order to help restore their physical and emotional independence. Founded by professional dog trainer, Lori Stevens, Patriot PAWS has placed more than 230 service dogs since 2006, when it was designated as an official 501(c)(3) nonprofit organization. Patriot PAWS trains their dogs with the help of volunteer Puppy Raisers in the Dallas-Fort Worth area, and student Puppy Raisers at Texas A&M University in College Station, Texas. They also have an innovative, 11-year partnership with the Texas Department of Criminal Justice where inmate trainers live and work with the dogs in prison. For more about Patriot PAWS, please visit their website at www.patriotpaws.org.
The Christian McCaffrey Foundation serves as a catalyst for the community and country by supporting those who sacrifice daily for the benefit of many. We show up for our servicemen and women for standing at the front of the most critical challenges of our time.
Submitted press release, edited for publication in Blue Ribbon News.
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