Rockwall Kohl’s is among 400 new Sephora at Kohl’s shops opening this year
Store opening will feature a limited-edition chalk art installation where customers can snap a photo
MILWAUKEE–(BUSINESS WIRE)–Kohl’s (NYSE: KSS) recently announced the list of the 400 stores that will be adding Sephora at Kohl’s shops this year. From Alaska to Maine, the 400 stores will span 36 states, eight of which are brand new homes to Sephora at Kohl’s. The addition of 400 stores brings the Sephora at Kohl’s location total to 600 and puts the partnership on track to meet its 850 store goal by 2023.
Sephora at Kohl’s features a 2,500 square foot, fully immersive beauty experience that mimics the look and feel of a freestanding Sephora. There, Sephora-trained Beauty Advisors offer personalized beauty consultations and assistance with finding products, while testing and discovery zones serve up a rotating assortment of new, emerging or trending products.
Within all Sephora at Kohl’s locations, shoppers will find a carefully curated assortment of prestige makeup, skincare, hair, and fragrance brands including coveted beauty brands such as Rare Beauty, NARS, Charlotte Tilbury, Kiehl’s, Giorgio Armani, Olaplex, Clinique and Sephora Collection, as well as innovations in clean beauty and self-care.
In addition, six new prestige beauty brands (Murad, Clarins, Jack Black, Living Proof, Versace and Voluspa) were added to the Sephora at Kohl’s assortment this spring.
These additions underscore the companies’ work to continue to bring beauty brands into Sephora at Kohl’s that offer a variety in price points, categories and products that inspire customers and bring the same Sephora experience customers have come to know and love inside Kohl’s.
“Since our partnership with Kohl’s began, we’ve always had the intention to keep the Sephora at Kohl’s beauty assortment as relevant and similar to our freestanding Sephora stores as possible. We want every customer who comes to Sephora at Kohl’s to be able to discover new brands and find their favorites, just like they do at our other Sephora stores,” said Artemis Patrick, Sephora’s executive vice president and global chief merchandising officer. “The additions of these new brands to Sephora at Kohl’s demonstrate how we are continuing to bolster the assortment to bring the best experience to all of our new and existing customers.”
Submitted press release, edited for publication in Blue Ribbon News.
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