U.S. EVENT LOCATIONS ANNOUNCED FOR 2022 SEASON
TICKETS GO ON SALE SEPT. 15
Hallmark Channel Joins in Holiday Spirit Signing National Sponsorship of Popular Event Featuring 4 Million Lights in Unique Walk-Thru Maze
DALLAS – Aug. 18, 2022 — Enchant, the world’s largest holiday-themed light event, announced its slate of U.S. cities and venue locations set to host this unique event for the upcoming holiday season. Iconic venues like Fair Park in Dallas will host the light extravaganza for the second year in a row.
Opening officially everywhere on Black Friday (Nov. 25), the sprawling 10-acre event is produced annually on the playing fields of major league sports stadiums and iconic outdoor spaces. Featuring an immersive walk-thru light maze created from over 4 million sparkling lights, Enchant also includes an impressive 100-foot-tall holiday tree, a unique ice-skating trail, live entertainment, Santa visits and a village marketplace with crafts, gifts, festive culinary treats and holiday cocktails.
“We’re thrilled to host millions of guests again this year while introducing Enchant to millions more as we expand to cities across the U.S.,” said Enchant Christmas founder and CEO Kevin Johnston. “We bring a new story and exciting elements to our featured light maze each year, so guests always have something new to experience when returning to enjoy holiday nights at Enchant with family and friends.”
This year Enchant will string its incredible light displays coast to coast from Florida to California and will be joined by first-ever national sponsor, the Hallmark Channel.
“Hallmark Channel’s ‘Countdown to Christmas’ is synonymous with the holidays, bringing warmth, connection and happiness to millions of viewers,” said Lara Richardson, chief marketing officer, Hallmark Media. “Lights are such an integral part of Christmas magic, whether they be displayed on your house; strung throughout your favorite hometown spots; or featured in grand, eye-opening light displays like Enchant, this partnership creates a new way to spread Hallmark Christmas joy.”
The popular television network will be offering guests a variety of custom experiences, including a “Hallmark Cozy Christmas” lounge, photo opportunities, Hallmark Channel wine tasting and a chance for fans to win a set visit to a Hallmark movie while in production.
“Hallmark Channel is the perfect partner to join Enchant across America this year. It’s an amazing brand fit in every way with the premium, experiential holiday celebration we’ve created,” said LeeAnne Stables, chief marketing officer for Enchant. “We have so many fun surprises waiting for their millions of fans, including that Hallmark classic—delicious mugs of Enchant hot chocolate ready to go.”
Returning cities for the holiday extravaganza include Dallas; Washington, D.C.; St. Petersburg; and Las Vegas. Debuting Enchant events in 2022 are Sacramento, San Jose, Scottsdale and Nashville.
In Dallas, Enchant returns to Fair Park with an all-new interactive light-maze adventure, “The Mischievous Elf.” The awe-inspiring light maze, along with the ice-skating rink, new interactive games and the charming Village gathering spot, will all take place in a new location on the property for guests to enjoy.
“We look forward to hosting Enchant again at Fair Park,” said Peter Sullivan, general manager at Fair Park. “We experienced a successful first run last year and are excited to welcome the thousands of families and visitors who will be attending this upcoming holiday season”.
Tickets for all Enchant cities go on sale Sept. 15 at enchantchristmas.com.
Submitted press release, edited for publication in Blue Ribbon News.
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