ROCKWALL, TX (June 25, 2026) — Ebby Halliday Realtors has announced the appointment of accomplished real estate leader and former top-producing agent Lacy Deckard as the new Sales Leader of the firm’s Rockwall office. The strategic move positions an agile, education-focused industry veteran at the helm of operations for the premier lakeside brokerage, serving Rockwall, Heath, and the fast-growing Lake Ray Hubbard corridor.
Deckard brings more than 13 years of intensive real estate experience to the role, spanning residential listings, acreage properties, and investment opportunities. Having built a reputation as a former top-producing REALTOR® in both total transaction count and sales volume, she possesses a firsthand, modern understanding of the tools and support agents need to scale their businesses in today’s evolving market.
“Lacy combines strategic business knowledge with a servant-leadership approach that emphasizes communication, education, and integrity,” said Malinda Howell, Senior Vice President of Brokerage for the Ebby Halliday Companies. “Her background as a top producer gives her invaluable perspective, making her uniquely equipped to lead our Rockwall office into its next chapter of growth.”
Operating with a distinct “agent-first” philosophy, Deckard utilizes a signature “Before, During, and After” approach—a commitment to providing consistent support, mentorship, and advocacy at every stage of the real estate career path.
Her leadership mindset is reinforced by a powerful academic foundation. Deckard holds a bachelor’s degree in Business Marketing from Texas A&M University and a master’s degree in Education from the University of North Texas. This unique blend of corporate marketing expertise and an institutional background in education allows her to serve as a premier business coach and trainer for the office’s roster of established and newly licensed professionals.
“Stepping into the role of Sales Leader for the Rockwall office is an incredible opportunity to pour my experience back into our agents,” said Deckard. “The Rockwall, Heath, and Lake Ray Hubbard areas are experiencing sophisticated, dynamic growth. My focus is entirely on fostering a collaborative, empowered culture where our agents have the elite resources, technology, and hands-on coaching they need to deliver exceptional experiences for their clients.”
The Ebby Halliday Rockwall office serves a diverse regional footprint, supporting buyers, sellers, and relocating families across Rockwall, Dallas, Collin, Hunt, and Kaufman counties.
For more information about Ebby Halliday’s Rockwall office, or to connect with Sales Leader Lacy Deckard, visit the office located at 2900 Ridge Road, Rockwall, Texas, call 972-771-8163 or visit rockwall.ebby.com.
About Ebby Halliday Companies Ebby Halliday Companies is one of the largest and most successful residential real estate firms in Texas. Founded in 1945, the company has grown to encompass multiple brands, offering comprehensive real estate services, mortgage, insurance, and title services to clients across North Texas and beyond as part of HomeServices of America.
Press release and photo submitted by Cody Baker, Director of Advertising & Ebby Halliday Brand Manager.
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