Park Place Volvo Show & Shine benefits Alex’s Lemonade Stand Foundation

From left, Park Place Volvo general manager Rob Schweizer; Cole Luxury Homes president Chuck Cole; Cole Luxury Homes director of business development William Mills; and Park Place Volvo sales manager Donnie Lambrecht. Cole Luxury Homes designed, built and donated the custom lemonade stand for the Park Place Volvo Show & Shine benefiting Alex's Lemonade Stand Foundation. Photos by David Alvey.

October 24, 2012 – Park Place Volvo, Dallas Volvo Club and Volvo Club of America are hosting a car show 10 a.m. – 4 p.m. Saturday, November 10, featuring an amazing line up of classic to current Volvo vehicles. The event is free and open to the public.

Participants can register their Volvo at Registration is free but limited to the first 50 vehicles. Arrive by 9 a.m. for registration and placement. For more information about registering a vehicle or other event details, contact Kara at or 214-224-1971.

A 1963 Volvo L3304 Fast Attack/Anti-Tank vehicle will be among the vintage Volvos at the Nov. 10 Park Place Volvo Show & Shine.

Awards will include the Road Warrior for the Volvo with the highest mileage; Best in Show and the People’s Choice. The public can vote on the People’s Choice award by donating $1 per ticket to benefit Alex’s Lemonade Stand Foundation. In addition to the proceeds from the Show & Shine event, Park Place Volvo will make a donation for every Volvo sold from now through the end of the year. Alex’s Lemonade Stand Foundation caught the attention of Volvo when Alex received an inaugural Volvo for Life award nomination in 2003. The award program honors hometown heroes doing extraordinary things in their communities.

Alex’s Lemonade Stand Foundation emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. More info at

Cole Luxury Homes offers custom luxury homes throughout North Texas. Cole Luxury Homes was started in the late 1950’s by JC Cole. This is a third generation family run business which is now managed by grandson Chuck Cole and Carey Caldwell, who bring innovation to the longstanding tradition of Custom Home Building. More information at

Park Place Volvo is located at 3515 Inwood Road & Lemmon Avenue, Dallas 75209, near Love Field. Celebrating 25 years as “Experts in Excellence,” Park Place Dealerships was founded in 1987 by Ken Schnitzer. Today Park Place Dealerships operates 17 full-service dealerships representing Bentley, Jaguar, Infiniti, Lexus, Lotus, Maserati, McLaren, Mercedes-Benz, Porsche, smart, Volvo and Rolls-Royce. In addition, the dealership group includes two Park Place Bodyworks locations. For more information about Park Place Dealerships, visit

Story and photos by David Alvey.

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